We know moms always have the right words — now those words could win you something special!

All this week, be listening to Don Sharpe on New Country Mornings for Mom’s Word of the Day. When you hear it, text the word to 902-270-5222 for your chance to qualify to win a $250 Gift Card from Charm Diamond Centres — perfect for treating Mom to something shiny and special.

It’s our way of saying thanks to the incredible women who inspire us every day.

One word. One text. One step closer to an unforgettable gift for Mom.